Beauty, Art & Everything at The Beauty Collective

Beauty is having a moment at ASHTA, and honestly, it’s way more than makeup.

From 3 September to 7 October 2026, THE BEAUTY COLLECTIVE: Where Beauty Meets Art brings together beauty, art, culture, wellness, design, and lifestyle for one month-long experience. Basically, everything you need for a little inspiration, a little me-time, and a very good reason to hang at ASHTA.

From Beauty Archives to Art That Hits Different

Start with HYAS: Makeup Through the Ages at SPAC8, happening 3–6 September. Taking you through Indonesia’s makeup history and its relationship with fashion and culture, this one is for anyone who loves a good throwback, with a beauty twist.

Then, switch gears with Porsche x SMEG at SCBD Lobby, running until 23 September. The limited-edition collection brings together performance, craftsmanship, and timeless design, turning everyday living into something a little more beautiful.

As the collective moves from beauty into art, UOB Painting of the Year takes over Melting Pot, GF from 24 September–7 October. Featuring works by the winners and finalists of the 16th UOB Painting of the Year (Indonesia), the exhibition offers a closer look at the creative journeys behind each work. From canvas to new horizons, visitors can discover how ideas, perspectives, and artistic expressions continue to evolve beyond the frame.

And because beauty is also about how we take care of ourselves, Wardah Skinverse 3.0: Skin Longevity Clinic brings a whole different perspective to the conversation. Taking place at SPAC8 and Upper Marketplace from 29 September–6 October, the immersive experience explores skin longevity through the things that shape our everyday lives—from movement and nutrition to rest and lifestyle. It’s less about quick fixes and more about understanding beauty as something that starts from within and lasts for the long run.

Together, UOB Painting of the Year and Wardah Skinverse 3.0 show two sides of the same idea: beauty can be expressed through art, and it can also be experienced through the way we live, move, and care for ourselves.

Your Beauty Era, Your Way

Of course, we’re also making room for some retail therapy.

Shop your everyday favourites from BOBBI BROWN, Jean Paul Gaultier, Maison Margiela, OLAPLEX, alchemist, and BAGGU, then take things a little slower with Wellness & Words at the Rooftop Garden and Reading Lounge. Think mindful activities, meaningful conversations, and a little time to just breathe.

Plus, your shopping moments come with perks. Good Vibes Only brings shopping vouchers, complimentary drinks from Alchemist Brew Lab, and an extra Rp50.000 shopping voucher for new ASRI Living members.

So whether you’re here for the beauty deep dive, an art fix, your next lifestyle find, or simply looking for a place to spend the day, THE BEAUTY COLLECTIVE has your vibe covered.

Beauty, but make it an experience.