Porsche x SMEG Just Made Your Kitchen Look Way Cooler

What happens when Porsche’s racing DNA meets SMEG’s iconic Italian design? You get a collection that makes everyday appliances look anything but ordinary.

Now, the Porsche x SMEG collaboration is taking over the SCBD Lobby at ASHTA District 8 from 24 August to 23 September 2026, bringing together performance, craftsmanship, heritage, and design in one seriously good-looking pop-up.

And trust us, this is not your regular kitchen appliance moment.

From Le Mans Legends to Everyday Icons

At the heart of the collaboration is a shared love for precision, craftsmanship, and timeless design. Porsche brings its legendary motorsport heritage, while SMEG brings its unmistakable Italian approach to everyday living. Together, they turn familiar kitchen essentials into statement pieces that feel right at home in a design-forward space like ASHTA.

The standout? The 917 Salzburg Limited Edition, inspired by the Porsche 917 KH that secured Porsche’s first overall victory at the 24 Hours of Le Mans in 1970. Its signature red-and-white racing livery, iconic number 23, and Porsche detailing are reimagined across the SMEG FAB28 refrigerator and bean-to-cup coffee machine. Both editions are limited to 1,970 numbered pieces worldwide, a pretty major flex for your kitchen counter.

But the collab doesn’t stop there. The collection also comes in Carrara White Metallic and Shade Green Metallic, bringing Porsche-inspired details to SMEG’s refrigerators, kettles, toasters, and blenders. Think clean silhouettes, matte-black accents, signature stripes, and that unmistakable Porsche attitude.

Your New Design Crush Is at ASHTA

There’s something about Porsche x SMEG that makes perfect sense at ASHTA. It’s where automotive heritage meets contemporary lifestyle, where a refrigerator can be just as much a design statement as it is an everyday essential.

For a limited time, the SCBD Lobby at ASHTA District 8 becomes the place to get up close with the collection and see how two icons from completely different worlds can speak the same design language.

Whether you’re into cars, interiors, coffee, design, or simply love a good-looking object, this pop-up is definitely worth the stop.