POLICE 40th Anniversary Journey
From: 18 Jul 2023
to: 19 Jul 2023
Forty years ago, POLICE was born as a bit of a gamble. A passion and great enthusiasm, fuelled by a strong sense of commitment.
Collaborating with Indonesia’s young artists, this journey will take you through several interpretations that touch your senses and give you a better glimpse of the brand.
Open for public on 18-19 July 2023 from 10 AM to 4 PM.
See you there!
SPAC8
Today, you will enter the beautiful journey of POLICE’s 40 years of success story that speaks of courage, determination, and an adventurous spirit – an evolving interpretation through generation after generation associated with masculinity, and becomes a call to action for liberation, proudly outside the box, to get out of comfort zone and be creative with the audacity that has always distinguished Police as a brand.
The Leap of Faith by Monica Hapsari is a dedicated area representing the origin and birth of the POLICE brand. It combines ancient and modern elements, using the Police logo and the concept of the Leap of Faith. The area features traditional Javanese symbolism mixed with contemporary lighting and media art.
Media Art Installations by Medium Flexing Arena showcases POLICE’s 40-year journey through interactive projections and multimedia shows. The first room displays commercial images and brand visuals from the 1980s and 1990s using analog CRT TVs. The second room features an interactive projection with a 3D model of Police eyewear from the 2000s and 2010s.
