JOGGO Arrives at ASHTA District 8

Custom Colors. Japanese Leather. Sustainably Yours.

Who says leather goods can’t be personal, ethical, and oh-so-aesthetic?

Say hello to JOGGO, the Tokyo-born brand that believes your wallet should be as unique as your playlist. This February, JOGGO officially lands in Indonesia with a brand-new pop-up at ASHTA District 8 — a space that celebrates style, soul, and the stories behind what we carry.

Officially open from February 26, 2025, the pop-up comes hand-in-hand with the launch of JOGGO’s dedicated Indonesian e-commerce site, making it easier than ever to design your own leather goods — from anywhere.

Personal, Practical, Perfect for a Gift

At JOGGO, quality is never compromised. Every product is designed in Japan, made using time-honored techniques like Kikuyose, a method of folding and sewing leather edges to create beautiful and durable curves. Each piece undergoes more than four rounds of inspection, maintaining Japan’s renowned standards for precision and care. 

JOGGO isn’t your average leather brand. It’s a slow-made, design-it-yourself, feel-good kind of label where you pick the color combinations, and they do the magic, using high-quality Japanese craftsmanship and genuine leather, all made to last.

And here’s a little extra: you can even engrave a name or personal message, perfect for a gift with heart, or a keepsake that says “this is mine.”

And with color customization at its core, you get to design a piece that feels like you — no two bags, wallets, or card holders are ever the same. 

More than just a leather label, JOGGO carries a mission. Their Bangladesh workshop champions ethical material sourcing and creates local job opportunities, contributing to a cycle of craftsmanship and community upliftment.

ASHTA’s new neighbor might be Japanese in origin, but it fits right into our world of meaningful retail. The JOGGO Pop-Up Store invites you to:

• Try color customizations on JOGGO’s store at ASHTA District 8
• Design your own color combos in-store
• Experience Japanese craftsmanship up close
• Personalize your piece with a message that means something 

Because sometimes, the best things aren’t ready-made — they’re ready for you to make your mark.