Wardah Pink Power: Hope Grows Bigger

On Breast Cancer Awareness Day, we wear PINK.

Not just as a color, but as a symbol of hope, strength, and solidarity.

For many women, the journey against breast cancer is not only about survival, but also about finding confidence, courage, and beauty in every step. And for over a decade, Wardah has stood side by side with them, empowering women through campaigns that support early detection, awareness, and self-care.

As Indonesia’s #1 makeup brand, Wardah believes beauty is not only about appearance, but also about bravery. That’s why this year, we bring you six curated shades of pink from Wardah Glasting Liquid Lip, designed to cover beautifully, plump naturally, shine with a glossy finish, and last long.

Every pink swipe is more than makeup; it’s a statement of support.

It’s a reminder that when women unite, hope grows bigger.

Wear your “Shades of Hope” with confidence.

6 shades of Wardah Glasting Liquid Lip. 1 mission. To empower, support, and inspire.

Find Your Most Suitable Pink Shades 

Here are things you can explore in Wardah Pink Power Booth:

• Find Your Perfect Match → Try Wardah BeautyAI to discover your best pink shade.

• Explore the Collection → Try all 6 Shades of Wardah Glasting Liquid Lip.

• Peel the Pink Wall → Reveal the PINK POWER and unlock special promos.

• Snap & Share → Capture your confident pose in pink and spread the message of hope.