Once upon a time, shopping for perfume meant reaching for names from Paris, Milan, or New York, the kind you’ve seen in glossy ads and duty-free shelves. But today, right here at ASHTA District 8, something exciting is in the air. A new wave of local perfumers is redefining what it means to smell good, and they’re doing it with craftsmanship, character, and quality that can stand side-by-side with international icons.
At ASHTA, we’re proud to be the home of six standout local perfume brands — each one offering a different story in a bottle. These are not just scents, they are statements, sensory memories, and creative expressions — all proudly rooted in Indonesian vision, yet made for the global stage.
Let’s take you on a walk through our fragrant corner of ASHTA:
Alchemist – Pop-Up Alchemy (Until 30 June)
Currently popping up on the Upper Ground floor, Alchemist brings mystery and modernity to the table. Their perfumes are composed like spells, complex, layered, and emotionally resonant. Each scent feels like a portal to somewhere just a little more magical, designed to transform everyday moments into rituals of self-expression.
Carl & Claire – Love, Bottled
Located at Marketplace, Level 1, Carl & Claire is a quite romantic. Definitely a brand inspired by memories, love, and life’s softest moments. Their perfumes are artfully layered, made in-house with precision, care, and soul. Each scent becomes an invisible extension of you — uniquely personal, like a signature only you can wear. It’s the kind of scent that doesn’t just make you smell good; it makes you feel known.
De Antoine – When Fragrance Becomes a Feeling
At their pop-up on Upper Ground (until 20 July), De Antoine blends sophistication with soul. Their collection ranges from bold extrait de parfum to luminous eau de parfum, all crafted using the highest-grade ingredients and perfected through a unique maceration process that gives their scents an elevated richness and staying power. Here, scent is more than surface-level — it’s a mood, a memory, a moment. And it’s made to last.
Kemayu – Locally Rooted, Globally Minded
Tucked inside Marketplace L1, Kemayu & Co. celebrates the richness of Indonesian botanicals. Think beautiful native blooms, warm spices, tropical fruits, all coming together in handcrafted perfumes that reflect the archipelago’s natural abundance. Their fragrances are lovingly made to showcase Indonesia’s olfactory heritage in a bottle — timeless, elegant, and unapologetically local.
MA-GA – From Soap to Signature Scents
Also at Marketplace L1, MA-GA began with artisanal bath products, but their curiosity (and love for aroma) led them to create an entire world of fragrance oils and eau de parfums. With expertise gained from Japan and Korea, their scents now elevate spaces, from hotels to salons, and people too. Their variety of room sprays, fresheners, and personal scents carries a clean, well-composed scent profile that’s quietly confident.
Scents of Pluto – For the Bold and Curious
Located at Marketplace L1, Scents of Pluto is not your usual fragrance house. They create with flair and freedom — think paint notes, jungle accords, and a fearless approach to scent design. This is perfume for the rule-breaker, the artist, the dreamer. Every bottle dares to be different and invites you to explore the unexpected.
A Quiet Revolution in Every Spray
What ties these brands together is not just their Indonesian roots, but their shared commitment to quality, storytelling, and emotion. These are not watered-down imitations of international brands, but they’re an evolution. Thoughtfully made, long-lasting, and deeply personal, each local scent is a love letter to the art of crafting.
So next time you’re at ASHTA, let your nose lead you. Wander into these local perfume corners, spray something new on your wrist, and let the scent settle. You might just find that the fragrance you’ve been searching for, the one that truly feels like you, has been homegrown all along.
Here at ASHTA, we believe in giving space to stories that deserve to be discovered through scent, worn, and remembered.
